The KARD Group has numerous examples of how we've
contributed to our clients' success. Here are a few selected case
studies. A portfolio of our work is also available on-line.

  • Developed publicity campaign for inauguration of Lt.
    General Ronald Blanck (US Army, retired) as president of
    the University of North Texas Health Science Center at
    Fort Worth. The resulting coverage included two front-
    page articles in the Fort Worth Star-Telegram and a
    Sunday full-page feature in The Dallas Morning News.
    State and national trade publications also featured
    advance and follow-up coverage of the event. The
    campaign was recognized with a Communicators Crystal
    Award of Excellence, the highest level of recognition in the
    national competition.

  • Guided Brite Divinity School at Texas Christian University
    through the process of upgrading its newsletter. The
    KARD Group recommended a new magazine-style
    format, wrote the cover story and other feature articles,
    edited the newsletter, and worked with the designer to
    finalize the new and improved publication. The newsletter
    has received rave reviews from donors and alumni. It has
    twice been recognized with an Award of Distinction in the
    national Communicators Award competition.  It's also
    won an award in the District IV regional competition
    sponsored by the Council for the Advancement and
    Support of Education.

  • Selected for national team of media relations experts to
    increase earned media placements and pick-up of key
    messages for diverse group of clients.  Articles have
    been placed in major daily newspapers and broadcast
    outlets across the country.

  • Created campaign concept and promotional materials to
    accompany a Fort Worth public health education effort
    and successfully solicited a local hospital to fund the
    effort. Market research showed that teen-agers perceived
    asthma as a debilitating disease that precluded
    participation in sports. The campaign used high-profile
    college athletes who played with asthma as
    spokespersons to combat that misperception. Their
    images were printed on classroom posters and locker-
    sized fliers, which were distributed free to schools.
    Coaches, parents, and athletes participated in various
    classroom events.


  • Wrote one-page profiles that described subsidiaries,
    service lines, and corporate executives for
    comprehensive marketing packet for Texas financial
    services company that included real estate and insurance
    subsidiaries. The packet, with its interchangeable
    components, could be customized for sales calls,
    presentations, meetings, and a variety of other purposes.

  • Coordinated trade show and book store for 4th Annual
    Home-Based Business Conference, drawing more than
    500 participants to Dallas in 1991. Successfully solicited
    sponsorships from national software companies and
    other organizations.

  • Developed brochure to promote First Texas Council of
    Camp Fire USA’s early prevention initiatives to child care
    centers.

  • Wrote 12 brief compelling stories about donor families
    and recipients for annual report/calendar for organ
    donation center.

  • Produced a 8-page newspaper insert as part of 10th
    Anniversary celebration of the Graduate School of
    Biomedical Sciences at the University of North Texas
    Health Science Center.  The publication received an
    Award of Distinction in the 2005 Communicators Awards
    competition.

  • Convinced CNBC MarketWatch to broadcast live from the
    Fort Worth Stockyards during a week of live shows from
    various Texas cities. The producer initially called simply to
    request footage of the Fort Worth Herd in action but
    changed the production schedule to incorporate the Fort
    Worth Herd’s daily cattle drive into the broadcast.

Case Studies