The KARD Group has numerous examples of how we've
contributed to our clients' success. Here are a few selected case
studies.

   Developed publicity campaign for inauguration of Lt.
General Ronald Blanck (US Army, retired) as president of
the University of North Texas Health Science Center at
Fort Worth. The resulting coverage included two front-
page articles in the Fort Worth Star-Telegram and a
Sunday full-page feature in The Dallas Morning News.
State and national trade publications also featured
advance and follow-up coverage of the event. The
campaign was recognized with a Communicators Crystal
Award of Excellence, the highest level of recognition in the
national competition.


  Guided Brite Divinity School at Texas Christian University
through the process of upgrading its newsletter. The
KARD Group recommended a new magazine-style
format, wrote the cover story and other feature articles,
edited the newsletter, and worked with the designer to
finalize the new and improved publication. The newsletter
has received rave reviews from donors and alumni. It has
twice been recognized with an Award of Distinction in the
national Communicators Award competition.  It's also
won an award in the District IV regional competition
sponsored by the Council for the Advancement and
Support of Education.


  Selected for national team of media relations experts to
increase earned media placements and pick-up of key
messages for diverse group of clients.  Articles have
been placed in major daily newspapers and broadcast
outlets across the country.


  Created campaign concept and promotional materials to
accompany a Fort Worth public health education effort
and successfully solicited a local hospital to fund the
effort. Market research showed that teen-agers perceived
asthma as a debilitating disease that precluded
participation in sports. The campaign used high-profile
college athletes who played with asthma as
spokespersons to combat that misperception. Their
images were printed on classroom posters and locker-
sized fliers, which were distributed free to schools.
Coaches, parents, and athletes participated in various
classroom events.


  Developed web site copy for Medical Center of Arlington,  
including cardiology, women's services, and emergency
care service lines.


  Wrote one-page profiles that described subsidiaries,
service lines, and corporate executives for
comprehensive marketing packet for Texas financial
services company that included real estate and insurance
subsidiaries. The packet, with its interchangeable
components, could be customized for sales calls,
presentations, meetings, and a variety of other purposes.


  Coordinated trade show and book store for 4th Annual
Home-Based Business Conference, drawing more than
500 participants to Dallas in 1991. Successfully solicited
sponsorships from national software companies and
other organizations.


  Developed brochure to promote First Texas Council of
Camp Fire USA’s early prevention initiatives to child care
centers.


  Wrote 12 brief compelling stories about donor families
and recipients for annual report/calendar for organ
donation center.


  Produced a 8-page newspaper insert as part of 10th
Anniversary celebration of the Graduate School of
Biomedical Sciences at the University of North Texas
Health Science Center.  The publication received an
Award of Distinction in the 2005 Communicators Awards
competition.

  Convinced CNBC MarketWatch to broadcast live from the
Fort Worth Stockyards during a week of live shows from
various Texas cities. The producer initially called simply to
request footage of the Fort Worth Herd in action but
changed the production schedule to incorporate the Fort
Worth Herd’s daily cattle drive into the broadcast.