The KARD Group has numerous examples of how we've
contributed to our clients' success. Here are a few selected case
studies.
Association of Critical-Care Nurses during its 2010 and 2011 National Teaching Institute & Critical Care Exposition conferences. More than
5,000 nurses attend the annual event, making it the world's largest
conference for nurses who care for acutely and critically ill patients.
Ronald Blanck (US Army, retired) as president of the University of North Texas Health Science Center at Fort Worth. The resulting coverage
included two front-page articles in the Fort Worth Star-Telegram and a
Sunday full-page feature in The Dallas Morning News. State and
national trade publications also featured advance and follow-up
coverage of the event. The campaign was recognized with a
Communicators Crystal Award of Excellence, the highest level of
recognition in the national competition.
through the process of upgrading its newsletter. The KARD Group recommended a new magazine-style format, wrote the cover story and
other feature articles, edited the newsletter, and worked with the
designer to finalize the new and improved publication. The newsletter
has received rave reviews from donors and alumni. It has twice been
recognized with an Award of Distinction in the national Communicators
Award competition. It's also won an award in the District IV regional
competition sponsored by the Council for the Advancement and
Support of Education.
increase earned media placements and pick-up of key messages for diverse group of clients. Articles have been placed in major daily
newspapers and broadcast outlets across the country.
accompany a Fort Worth public health education effort
and successfully solicited a local hospital to fund the
effort. Market research showed that teen-agers perceived
asthma as a debilitating disease that precluded
participation in sports. The campaign used high-profile
college athletes who played with asthma as
spokespersons to combat that misperception. Their
images were printed on classroom posters and locker-
sized fliers, which were distributed free to schools.
Coaches, parents, and athletes participated in various
classroom events.
including cardiology, women's services, and emergency
care service lines.
service lines, and corporate executives for
comprehensive marketing packet for Texas financial
services company that included real estate and insurance
subsidiaries. The packet, with its interchangeable
components, could be customized for sales calls,
presentations, meetings, and a variety of other purposes.
Home-Based Business Conference, drawing more than
500 participants to Dallas in 1991. Successfully solicited
sponsorships from national software companies and
other organizations.
Camp Fire USA’s early prevention initiatives to child care
centers.
and recipients for annual report/calendar for organ
donation center.
Anniversary celebration of the Graduate School of
Biomedical Sciences at the University of North Texas
Health Science Center. The publication received an
Award of Distinction in the 2005 Communicators Awards
competition.
Fort Worth Stockyards during a week of live shows from
various Texas cities. The producer initially called simply to
request footage of the Fort Worth Herd in action but
changed the production schedule to incorporate the Fort
Worth Herd’s daily cattle drive into the broadcast.
contributed to our clients' success. Here are a few selected case
studies.
 | Managed all media relations activities for the American |
5,000 nurses attend the annual event, making it the world's largest
conference for nurses who care for acutely and critically ill patients.
| Developed publicity campaign for inauguration of Lt. General |
included two front-page articles in the Fort Worth Star-Telegram and a
Sunday full-page feature in The Dallas Morning News. State and
national trade publications also featured advance and follow-up
coverage of the event. The campaign was recognized with a
Communicators Crystal Award of Excellence, the highest level of
recognition in the national competition.
| Guided Brite Divinity School at Texas Christian University |
other feature articles, edited the newsletter, and worked with the
designer to finalize the new and improved publication. The newsletter
has received rave reviews from donors and alumni. It has twice been
recognized with an Award of Distinction in the national Communicators
Award competition. It's also won an award in the District IV regional
competition sponsored by the Council for the Advancement and
Support of Education.
| Selected for national team of media relations experts to |
newspapers and broadcast outlets across the country.
| Created campaign concept and promotional materials to |
and successfully solicited a local hospital to fund the
effort. Market research showed that teen-agers perceived
asthma as a debilitating disease that precluded
participation in sports. The campaign used high-profile
college athletes who played with asthma as
spokespersons to combat that misperception. Their
images were printed on classroom posters and locker-
sized fliers, which were distributed free to schools.
Coaches, parents, and athletes participated in various
classroom events.
| Developed web site copy for Medical Center of Arlington, |
care service lines.
| Wrote one-page profiles that described subsidiaries, |
comprehensive marketing packet for Texas financial
services company that included real estate and insurance
subsidiaries. The packet, with its interchangeable
components, could be customized for sales calls,
presentations, meetings, and a variety of other purposes.
| Coordinated trade show and book store for 4th Annual |
500 participants to Dallas in 1991. Successfully solicited
sponsorships from national software companies and
other organizations.
| Developed brochure to promote First Texas Council of |
centers.
| Wrote 12 brief compelling stories about donor families |
donation center.
| Produced a 8-page newspaper insert as part of 10th |
Biomedical Sciences at the University of North Texas
Health Science Center. The publication received an
Award of Distinction in the 2005 Communicators Awards
competition.
| Convinced CNBC MarketWatch to broadcast live from the |
various Texas cities. The producer initially called simply to
request footage of the Fort Worth Herd in action but
changed the production schedule to incorporate the Fort
Worth Herd’s daily cattle drive into the broadcast.
| 228-826-5650 admin@kardconsulting.com |